Friday, September 11, 2009

Big Boss ropes in the Big Boss himself

Big Boss ropes in the Big Boss himself


Amitabh Bachchan is to take over from Shilpa Shetty as a presenter on India's version of Big Brother.

'Big Boss' as it is known will see the ‘Big B’ take the show to even greater heights – of popularity, scale and excitement. Last year, on Season 2 of Bigg Boss, 70 million viewers watched the show over a period of 3 months.

In this season of Bigg Boss, Mr. Bachchan will be playing the role of ‘Pop Philosopher’ - a concept that will be one of the differentiators of this season.

As ‘Pop Philosopher’, Big B will bridge the gap between ‘Bigg Boss’ participants and viewers – through contextualising events, simplifying emotions and most importantly, analysing developments that happen within the ‘Bigg Boss’ house.

Rajesh Kamat, Chief Executive Officer – COLORS, said, “After tremendous success of Bigg Boss on COLORS last year, we want to take Bigg Boss to even higher level this year – in ratings, in novelty and in appeal.

"With Mr. Bachchan on board, and playing the ‘Pop Philosopher’, we strongly believe that ‘Bigg Boss’ this year has all the ingredients to surpass its last year’s popularity.”

“It is our honour to have Mr. Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.”

Amitabh said, “This is one show that has intrigued me immensely as a viewer – its format, its contestants and the psychological battle within the house.

"That intrigue, coupled with the unique concept that COLORS shared with me for this season, excited me to be a part of ‘Bigg Boss’ this year.”

“I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical).”

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